Nutrisystem was founded way back in 1972 but eventually filed for bankruptcy in 1993. In 1999 the company was publicly traded to Nasdaq and headquartered in Horsham, Pennsylvania. Originally, the company focused on a retail store presence offering weight loss counseling as well as a food-based weight loss program. In 1999, the Company moved to a direct-to-consumer business model, selling its products over the Internet, through a company 800 number, through retail outlets and through the “QVC” television home shopping network. Once the product is ordered, it is delivered directly to the customer’s home.

By 2001 Nutrisystem was removed by the Nasdaq market. Investors came in to shore up the company and from 2004 to 2006 the stock price soared almost 2500%. What’s the reason for the sudden success of Nutrisystem? Mass marketing efforts and huge ad spending put the Nutrisystem diet program back in the spotlight and sales have skyrocketed. Almost 60% of their sales are done online through their Internet website which allows them to really focus on direct marketing efforts on the QVC Shopping Network.

In 2008 NutriSystem Inc. publicized that it had begun marketing its weight-loss programs in Canada. The company set up a Canadian subsidiary, NutriSystem Canada, which sells products and services through its own Web site, toll-free number and Canada’s home shopping network channel, “Today’s Shopping Channel”. Its meals are largely the same as NutriSystem’s meals, but packaged differently.

In September 2009, Nutrisystem expanded its’ market reach into Japan through a licensing agreement with House Foods International. The new program began sales on October 1 and is managed through the House Foods Web site and by phone. Previously, Nutrisystem programs were only available in the U.S.

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In October 2009, the company further expanded its domestic reach by aligning with Wal-mart Stores Inc. for a retail store presence. Rolling out nationwide at more than 3,200 Wal-Mart locations and on the Walmart.com website, customers shopping at Wal-mart may now purchase a Nutrisystem 14-Day Starter Program for the first time in the retail channel. The Nutrisystem weight loss starter program will be available in the pharmacy area of the local stores. A card system will be activated to begin home delivery thereafter. This offer will sell for $148.00.

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